How Equinox, Coca-Cola, American Express and Marcus use data for storytelling

by Yuyu Chen
Many brands want to be storytellers and use data to inform what content works and what doesn’t. But it’s hard for them to know which metrics to use. At the Digiday Hot Topic: Data-Driven Marketing workshop on Thursday, C-level executives from Equinox, Coca-Cola, American Express and Marcus by Goldman Sachs shared how they approach data-driven storytelling.Read the full article