The Best Content Marketing of August: Generic Millennials Will Love This List

by Jordan Teicher
When researching last month’s best content marketing, I quickly realized that nothing about the solar eclipse was going to make the list. In July, Warby Parker beat everyone to the scene with a campaign that was equal parts goofy and educational. But in August, everyone from Corona to Krispy Kreme tried to cash in. It was a good example of why newsjacking is a no-no.Read the full article

Invisible World | An Old Spice Invisible Spray Production

Imagine that a deodorant brand were brave enough, crazy enough, to run with an idea as irresponsible and foolhardy as financing a full-length invisible movie that you can’t actually see. Now imagine what that would look like. Now stop imagining, because it’s happening. Wait, sorry, keep imagining, because there’s nothing to see. IMDb page: http://www.imdb.com/title/tt7265686/ The Prophecy – https://youtu.be/1-Czw87lSpg?t=2m22s Break-Up - https://youtu.be/1-Czw87lSpg?t=3m55s Alien Gateway - https://youtu.be/1-Czw87lSpg?t=7m11s The Event - https://youtu.be/1-Czw87lSpg?t=21m36s Nooooooooooooooo(etc) - https://youtu.be/1-Czw87lSpg?t=27m48s The Answer - https://youtu.be/1-Czw87lSpg?t=36m02s Smash ‘n Grab - https://youtu.be/1-Czw87lSpg?t=42m42s Mystery Man - https://youtu.be/1-Czw87lSpg?t=46m59s Rising Sons -https://youtu.be/1-Czw87lSpg?t=50m18s Deep Space Trouble - https://youtu.be/1-Czw87lSpg?t=1h4m20s Challenge Accepted - https://youtu.be/1-Czw87lSpg?t=1h10m58s Do You Blade? - https://youtu.be/1-Czw87lSpg?t=1h19m22s Rudy the Beige - https://youtu.be/1-Czw87lSpg?t=1h21m00s One of Them - https://youtu.be/1-Czw87lSpg?t=1h23m10s Huge Freakin’ T-Rex - https://youtu.be/1-Czw87lSpg?t=1h29m22s Dog. Wolf. Wolf-Dog - https://youtu.be/1-Czw87lSpg?t=1h34m15s Derek Nearly Dies - https://youtu.be/1-Czw87lSpg?t=1h36m58s Derek Dies - https://youtu.be/1-Czw87lSpg?t=1h40m59s The Final Reckoning - https://youtu.be/1-Czw87lSpg?t=1h48m03s Just Plug It Back In - https://youtu.be/1-Czw87lSpg?t=1h50m21s Thanks to everyone who auditioned.


This Is a Generic Millennial Ad

This Is a Generic Millennial Ad, created with And/Or studio, shows how easy it is to appeal to anyone born between 1980 and 2000. The good news? Thanks to social media, it's easy to connect with this influential audience. The bad news? They hate spending money on things. (Except for maybe avocados.) See and license the clips used at dissolve.com/millennial To publish or broadcast this video, contact press@dissolve.com, or tweet us at @dissolve. Media outlet? Grab the media kit at http://bit.ly/GenMillAd Want to work with an agency that really *does* get millennials? Hit up http://and-or.co !