4 Types of Facebook Ads You Should Use to Grow Your Business

Facebook ads are one of the most popular pay-per-click (PPC) ad platforms, and for good reason. Facebook’s audience is large and diverse, ad engagement is fairly high overall, and the targeting options are impressive—with plenty of room for creativity. It’s easy for businesses to get caught in the trap of getting comfortable with a single ad format that works well for them.Read the full article