How Refinery29 grew 29Rooms from a staff party into a profitable, ticketed event

On Sept. 11, Refinery29 will wrap up the third year of 29Rooms, a pop-up event that’s grown from a party for staff into a profitable linchpin of the company’s growing events business. The event, which involved musicians, designers, brands and non-profits, sold tickets for the first time this year, at $19 apiece.Read the full article


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    sfchronicle.com - 6 readers - Remember when art museums didn’t allow photos? On Friday, July 28, Ferney threw a party to celebrate her latest and most visual project to date: A two-story experiential pop-up art installation called the Color Factory. After giving a tour to her former boss, former Mayor Willie Brown, at the opening party, Ferney confirmed that the Color Fact...