How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

Before digging into your or your client’s AdWords account, you might need to do some tidying up first. Image via Shutterstock. When PPC agency ParaCore started working with a niche inspection company, they realized pretty quickly that before they could start optimizing this client’s AdWords account, they needed to do some necessary housekeeping.Read the full article