‘I just wanted to organize this mess’: An oral history of the Lumascape

Whether they’re listening to a panel, chatting in the hallways or sitting in an airplane on their way to Cologne, Germany, Dmexco attendees will be bombarded by the Lumascape this week. The Lumascape is a series of charts that organize the madness of ad tech by grouping together similar companies on a single page.Read the full article

GCA Savvian Advisors' Terence Kawaja

Terence Kawaja maps out the evolving landscape, detailing the changing roles of each player and provides his observations about the future of the space. Only at the 2010 IAB Networks & Exchanges Marketplace.