New iPhones May Open the Door for Brands to Experiment With AR

Apple took the wraps off its latest iPhones Tuesday, offering three variants for consumers to covet until they hit the street later this month. The debut stands to do more than give gadget lovers their latest fix. The new iPhones are an opportunity for brands to reach potential customers in new ways, especially when merged with location, says Wendell Lansford, co-founder of W ...Read the full article