Snark aside, Mic sees signs of progress in its pivot to video

by Lucia Moses
Millennial media outlet Mic grabbed headlines a month ago when it laid off 25 to shift to video. Coming after similar moves at MTV, Vocativ and Fox Sports, the “pivot to video” has elicited a fair bit of hand-wringing and media snark as something of a hail Mary. Yet there are signs that Mic’s push into video, begun long before the layoffs, is starting to pay off.Read the full article