European broadcasters form combined programmatic video exchange to rival duopoly

European broadcasters continue to square off with the Facebook-Google duopoly. German broadcaster ProSiebenSat.1, France’s TF1 and Italy’s Mediaset took to Dmexco this week to unveil a combined programmatic video marketplace that they believe has the scale to counter the creeping threat of Facebook and Google’s attempts to get at TV ad budgets.Read the full article