How Brands Are Targeting Moms with Localized Campaigns

by Stephanie Miles
Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. In the United States, mothers control 85% of household purchases, with a $2.4 trillion spending power that brands can’t afford to ignore.Read the full article