Programmatic is Good for Your PPC Strategy. Here’s Why!

September 14, 2017 Programmatic advertising is still a topic that confuses a lot of marketers today. People are afraid to invest in a new channel at the top of funnel that may not drive performance, most don’t know where to start, and let’s be honest, it’s confusing as hell… I have written quite a bit over the past year about the benefits of programmatic, the fancy stuff ...Read the full article