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What you need to know about the state of video ad viewability in 2017
For the past few years, we’ve taken a detailed look at the state
Read the full article
The state of video ad viewability in 5 charts
Search Engine Watch:
Mobile ad viewability: what is it and does it matter?
Facebook Adds Support For Third-Party Verified Viewable Impression Bidding
Performance Marketing Insider:
Can you Guarantee Video Viewability? Protected Media Says Yes.
State of Digital:
Digital Display: What is Viewability and Why Does it Matter?
Yahoo announces new video programming focus & expanded video ad metrics at NewFronts
Mobile Video Ad “Viewability” Beats Desktop By 30 Points
Marketing Technology Blog:
Are Your Video Ads Being Seen?
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To Viewability and Beyond: Active View coming to TrueView
The problem with ad viewability: Two years in, still no consensus
UK grapples with ad-viewability standards
The viewability disconnect: Finding agreement between buyers and sellers
Focus on Viewability, But Don’t Make It a Goal
At the IAB meeting: Much ado about viewability
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September 14, 2017 12:38pm
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