For years, publishers and brands have had a contentious relationship with Facebook. Brands took a huge hit two years ago when average organic reach on Facebook plummeted below two percent. And publishers have struggled to figure out whether Facebook is a friend or foe when it comes to both relying on the site for traffic and promoting native advertising.Read the full article
Is Facebook a Friend or a Foe to Marketers?
For years, publishers and brands have had a contentious relationship with Facebook. Is the world's biggest social network going to help them build loyal audiences? Lexi Jarman from the Financial Times weighs in.