Harper’s Bazaar reboots e-commerce play ShopBazaar to go niche

At one point in 2015, ShopBazaar, Harper’s Bazaar’s e-commerce platform, had a network of 150 retail partners, including department stores like Saks Fifth Avenue and the e-commerce retailer Yoox. The idea was to make as much of the magazine shoppable as possible, said Katie Hobbs, ShopBazaar’s executive e-commerce director, with a goal to scale the site to the size of a full-b ...Read the full article