‘Hi, I’m head of thought’: Copyranter’s guide to unfortunate marketing job titles of the near future

Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Last week, the London creative agency (which calls itself “a 21st-century alternative to the traditional agency” — which is like, so 16 years ago) hired a tiny-hat-wearing ad veteran to fill the newly created “hea ...Read the full article