The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume

September 15, 2017 The industry continues to buzz about Google’s recent announcement to simplify ad rotation settings from four options to just two: “Optimize” and “Rotate Indefinitely”. These changes are to take place later this month. You may think to yourself, “Sure, that’s neat but I’ll continue to rotate indefinitely. I have my A/B testing routine down pat.Read the full article