Beware of false averages

by Seth Godin
Some people like really spicy food. Some people like bland food. Building a restaurant around sorta spicy food doesn't make either group happy. It's tempting to look at pop music, network TV and the latest hot fashion and come to the conclusion that the recipe for success is to focus group everyone, average it up and make something that pleases the big hump in the middle, whi ...Read the full article