Sprint’s digital chief on programmatic: ‘We are taking full ownership’

by Yuyu Chen
Not every brand has enough tech and media expertise in programmatic buying. But little by little, some are learning to run ad tech on their own. Joining the pack is Sprint, which lately started moving programmatic in-house. As part of the company’s cost-cutting measures, Sprint is building an in-house digital agency to oversee everything from display to paid search to data analytics.Read the full article