Advertisers aren’t convinced consulting firms are the answer to their problems

For all the buzz around big brands preferring management consultancies over agencies, it’s not what senior marketers are actually planning — not yet, at least. In fact, marketers at Pernod Ricard, Nissan and Visa aren’t sure how or why they would work with the likes of Accenture or Deloitte so early into their own searches for a new marketing model.Read the full article