Using Influence Marketing and Persona Mapping to Grow Your Leads

Back in 2013, I co-wrote a book with my friend and fellow Canadian marketer, Sam Fiorella, titled “Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing”. Recognized by Nielsen BookScan as one of the top 100 business books in America at the time, and picked up by various universities to be part of their marketing/business curriculum ...Read the full article