Predictive Analytics: Predicting Customer Behavior to Improve ROI As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community IAB sets up Blockchain Working Group for advertising Does blockchain have a place i ...Read the full article
Digital Marketing News Roundup: September 22, 2017
Major shakeups in digital marketing this week, as Google introduces recommended content in its search app and Apple blocks retargeting in the latest Safari release. Plus, new email marketing statistics and the return of content marketing socks.