Ad tech eyes connected TV, but media buyers find limitations

by Yuyu Chen
Ask any demand-side platform today what it’s focusing on, and you will hear one thing for sure: Connected TV. CTV was designed to replicate traditional 15- or 30-second TV commercials on smart TV, gaming consoles or devices like Roku, Apple TV, Google Chromecast and Amazon Fire TV. It’s not new, but it has gained popularity recently as DSPs like The Trade Desk and Tremor Video ...Read the full article