‘Not just Sallie’s view’: How Sallie Krawcheck sets Ellevest apart

Ellevest’s brand has something no other digital investment startup has: Sallie Krawcheck. If you’re a customer of Ellevest, you get targeted Instagram advice in the form of short “Ask Sallie” questions, answers and video clips, interspersed with quotes from iconic women. You’re also receiving weekly newsletters from Krawcheck called “What the Elle,” in which she provides her thoughts and advice.Read the full article