Soft-drink maker Lucozade now creates half its UK ads in-house

Ad agencies’ existential crisis isn’t subsiding anytime soon, as Lucozade Ribena Suntory becomes the latest advertiser to create its own ads. The soft-drink maker says its own in-house creative team won’t replace its agencies anytime soon, but it’s taking on much of what they used to do. LRS plans, creates and launches half of its U.K.Read the full article