Understanding How Google Measures Store Visits

by Damian Rollison
At the LSA Place conference in New York last week, Google’s Kishore Kanakamedala, director of online-to-offline solutions, offered a rare glimpse into the procedure Google uses to link online ads to offline store visits. Since the launch of store visit metrics in late 2014, Google has occasionally pulled back the covers to discuss how attribution works, and the presentation ...Read the full article