Clinique is turning print ads into six-second videos

Clinique is working with Google to get more bang for its advertising buck. Earlier this month, the beauty and skin-care brand turned its print ad campaign for a new line of lipsticks into six-second bumper ads, which are quick clips that play before and after videos on YouTube. Clinique’s in-house team worked with Google’s creative unit Unskippable Labs to add animations, lik ...Read the full article

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