How Huge Founder Aaron Shapiro Measures the ROI of Design

by Joe Lazauskas
Six years ago, I launched a site to cover the intersection of advertising and technology in New York. One of my first profiles was on Huge—a small, red-hot Dumbo design agency that had designed a mobile streaming app called HBO Go. This past summer, I caught back up with Huge founder Aaron Shapiro, who has since turned his small shop into a full-services operation with thousan ...Read the full article

What's the ROI of Design?

Huge founder Aaron Shapiro explains how to measure the ROI of design, the biggest change in advertising over the past 12 years, and his favorite font.​