Digiday Research: Marketers lack confidence in their data-driven approaches

by Shareen Pathak
Turns out for all their talk of data-driven marketing, executives at brands are feeling a crisis of confidence when it comes to the data they collect and whether they’re even using it right. That’s the big takeaway from original research conducted by Digiday in September, when executives from brands joined us in New York for a one-day event to figure out the future of data-driven marketing.Read the full article