The Rundown: Facebook’s long road to TV

by Brian Morrissey
In this week’s Rundown, we focus on Facebook’s video forays and how it’s not yet much of a threat to take TV budgets. Facebook’s attention problem For Facebook’s next phase of growth, the platform will need to crack TV ad budgets. Cue the pivot to video. But Facebook’s first pivot to video, inserting videos into its News Feed, succeeded in driving huge numbers of “views” but not much money.Read the full article