CMOs have a trust issue with programmatic

by Yuyu Chen
On the main stage at ANA Masters of Marketing in Orlando, Florida, marketing heads from brands like Procter & Gamble and JPMorgan Chase showed skepticism with programmatic media buying due to brand safety and ad fraud. “Estimated loss [in ad spend] due to ad fraud was $7.2 billion last year, and it is projected to reach $16.Read the full article