Amazon’s upfronts pitch to UK advertisers focuses on waste in other media

After months of speculation, Amazon has revealed how it will try to pull in U.K. marketers’ ad budgets. The so-called sleeping giant in online media wants to be viewed as the best place for ad spend as more shopping goes online. The pitch became clearer at its first IAB upfront session last week. The media was banned from the event, but agencies and marketers told Digiday what ...Read the full article