The Rundown: Amazon runs up against a culture wall

by Shareen Pathak
Amazon is making serious moves in advertising — that much is clear. Its latest move is the announcement of 2,000 more jobs, mostly in the ad team, in New York City, a clear sign of how much it needs to cozy up to Madison Avenue executives. There’s no doubt Amazon has the goods: It has the data, the targeting and has serious muscle in the attribution sphere, all of which oste ...Read the full article