How Amazon is using training programs to target ad buyers

by Yuyu Chen
On a breezy day in late September, Tod Harrick and his team of around 50 consultants were invited to Amazon’s Seattle headquarters to take a new four-hour training course called E-commerce Training Academy. There, he and his colleagues learned how Amazon’s major advertising programs — Amazon Advertising Platform, Amazon Media Group and Amazon Marketing Services — worked, where ...Read the full article