How to Create Content That Actually Performs, According to the GM of Vox Creative

by Joe Lazauskas
Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. Its high-quality branded documentary series, like “Two-a-Days” for Russell Athletics, integrate well into Vox’s portfolio of sites.Read the full article

How to Create Content That Actually Performs

Over the last few years, Vox Creative has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. This summer at Cannes, I sat down with Armando Turco, GM of Vox Creative, to talk about setting content marketing goals, measuring engagement, and the future of social media.