‘The conversation moved on’: Time-based ad sales hit a wall

by Lucia Moses
The brand-safety crisis this year has had a number of casualties, from news publishers to content creators who tackle delicate subjects. It may be time to add time-based sales to that list. A couple years ago, a handful of publishers started pushing the idea of selling ads based on readers’ time rather than impressions as a way of addressing the problem of ads going unseen and ...Read the full article