Nudge’s Founder Thinks You May Be Making These Crucial Native Ad Mistakes

by Joe Lazauskas
This decade, native advertising has been one of the hottest—and most controversial—media trends. It’s been heralded as both a savior of the media business and a slayer of reader trust. The truth likely falls somewhere in the middle. Like it or not, native advertising has become a key revenue stream for publishers and a go-to tactic for advertisers.Read the full article

Native Advertising Mistakes You Need to Avoid

Like it or not, native advertising has become a key revenue stream for publishers and a go-to tactic for advertisers. But does it work? Ben Young, CEO and founder of Nudge, has built an entire business around helping brands measure the effectiveness of their native advertising campaigns. I sat down with Ben to discuss the most important native advertising metrics, Facebook's ad scandals, and the big native ad mistakes you're probably making.