Native Advertising Mistakes You Need to Avoid
Like it or not, native advertising has become a key revenue stream for publishers and a go-to tactic for advertisers. But does it work? Ben Young, CEO and founder of Nudge, has built an entire business around helping brands measure the effectiveness of their native advertising campaigns. I sat down with Ben to discuss the most important native advertising metrics, Facebook's ad scandals, and the big native ad mistakes you're probably making.