‘They think I’m the boogeyman’: Confessions of a programmatic exec at a publisher

One constant struggle for large media organizations is getting the incentives of different departments to align. For the latest installment of our anonymous Confessions series, we talked to a programmatic specialist at a legacy media company. The source said the direct-sales and programmatic departments butt heads because sales reps don’t understand ad tech, so they worry that ...Read the full article