‘Doing more with fewer’: Why Turner cut its SSPs from 30 to 6

Turner is getting stricter about what ad tech vendors it works with. In the course of about a year, Turner went from using 30 supply-side platforms, ad exchanges and ad networks to sell its inventory to just six. Turner reduced its vendors to make it easier for advertisers to string together user data to run cross-device campaigns across Turner’s brands, said Amit Chaturvedi, ...Read the full article