Many Advertisers Demanding Publishers Start Using Ads.txt

by Michael Levanduski
Many advertisers believe that the ads.txt anti-fraud initiative is one of the best, and easiest, ways to limit digital ad fraud today. Unfortunately, publishers are slow to adopt the system, and it is starting to really upset many ad buyers. The issue is so concerning that some of them are looking to put out an ultimatum telling publishers that if they aren’t using it by Q4 o ...Read the full article