Ask a Content Strategist: My Boss Wants Me to Write Blog Posts Without a Strategy. What Do I Do?

by Joe Lazauskas
Last month I started working at a Mexican e-commerce company as the content manager. The truth is that content marketing is pretty much new around here. The first thing I did when I got the job was to do research, and I’ve been doing that ever since. I’m worried that I’ve been overdoing it, and now I’m at that point where I don’t how to start.Read the full article