10 Insightful Conversations About the Future of Content

by Joe Lazauskas
This summer, I jumped at my first opportunity to head to Cannes. The awesome folks at Index Exchange invited me to host their video studio and interview a couple dozen different ad-tech leaders over the course of the five-day festival, which gave me a convenient excuse to buy aviators and white pants.Read the full article

What Are Your Go-to Content Marketing Metrics?

What are your go-to content marketing metrics? That’s one of the toughest questions for marketers to answer. When we asked Ann Marinovich, Forbes SVP of content strategy and partnerships, at the Cannes Lions Festival of Creativity, she was adamant that one of the best things any marketer can do is have a firm understanding of who, exactly, looks at your content.