Payments as ‘rhyming couplets’: Zelle makes first marketing push

When “venmoing” may be a verb, banks are hoping the ease of the Zelle customer journey will win some hearts and minds. And they’re throwing some money into marketing it to help it along. Starting this week, Zelle will be featured in digital ads, including banners, audio and video segments, and paid placements on Facebook, Snapchat, Twitter and Instagram.Read the full article