‘Ignore it at your peril’: Ad-blocking costs top UK publishers an average of £500,000 per year

Ad blocking has moved from exponential to linear growth: The sky might not be falling, but ignore it at your peril. Skewed metrics are a major distraction for publishers trying to tackle this problem, but focusing on the financial losses is one route to encourage all parties to find a solution. The UK Association of Online Publishers aggregated data from 40 members — AOP membe ...Read the full article