The real law of averages

by Seth Godin
If you want to raise the standards of any group, improving the top of the heap isn't nearly as effective as focusing your effort on the base instead. Simple example: Getting a Prius to go from 50 miles per gallon to 55 miles per gallon isn't nearly as important as getting SUVs to go from 10 miles per gallon to 15. There are two reasons for this.Read the full article