Real Time Bidding: An Overview of Auction Types

Every once in awhile, it’s good to go back over the basics. While the great first-price auction vs. second-price auction debate rages on, we’d like to step back for an overview of the three types of auctions and talk a bit about “waterfalling.” When brands engage in real time bidding (RTB) for online ad impressions, the three basic types of auctions are first-price auctions ...Read the full article