The Rundown: The pivot to subscriptions, Snap’s woes

by Brian Morrissey
In this week’s Rundown, we look at the shifting consensus that consumer revenue is the way forward in an ad environment dominated by Google and Facebook, Snapchat’s battle to regain momentum and what’s real and what’s not in brand-safety concerns. The new publisher pivot The pivot to platforms was followed by the pivot to video. Now, publishers are set for a new pivot: to subscriptions.Read the full article