Alibaba tests 60 futuristic pop-up stores across China for Singles’ Day

by Yuyu Chen
For Alibaba, Singles’ Day is not just a shopping festival that generates billions of dollars in revenue in one day for the company, but it is also a testbed for the technology giant’s retail innovations. In addition to its traditional promotional events like a Singles’ Day gala, a see-now-buy-now fashion show and an augmented reality mobile game called “Catch the Cat,” Alibaba ...Read the full article