Digital Marketing News: Email vs. SMS, Twitter Trolls Itself and Google’s AI Wizard

Email vs. SMS: Battle of the Heavyweights [Infographic] In a battle of email vs. SMS, who is the winner? This infographic shows the differences between the two tactics in terms of volume, engagement, preferences and effectiveness by medium. MarketingProfs Twitter trolls itself on new 280 character limit As you may have heard via everyone’s favorite venting platform, Twitter has ...Read the full article

Digital Marketing News Roundup: November 10, 2017

This week: Google and Salesforce team up to form the year’s hottest power couple, what Facebook’s 3rd-quarter earnings report means for marketers, and should we use Twitter’s extra 140 characters?