Five Analogies to Help Explain SEO to Your Clients

If you work as an SEO, chances are you have problems explaining to your friends and family what you do. When I try to simplify my job, the quick version is “I make my clients’ websites rank better on Google”. The first most common reaction is “so do you work for Google?”. No, I don’t. “Ok, so you work in IT”. Well, you could say that, but it’s not accurate either.Read the full article