“Good on Social”: What It Means and How to Do It

25601440 10 Social Marketing Lessons from Forbes Most Valuable Brands Download “That brand is good on social” is a phrase I hear a lot when I speak with social marketers. Every marketer has a brand or two they admire for their presence on social, but what makes those brands “good on social?” I set out to answer this question, and frankly, it was harder than I expected.Read the full article